This summer and fall, WVU Extension faculty and staff encouraged West Virginia adults and children to “Rethink their Drink” through a large scale social marketing and education campaign. Rethink Your Drink is a public health campaign designed to educate individuals about healthy drink options, identify drinks with added sugars and make connections between consumption of sugar-sweetened beverages and health risk. The Rethink Your Drink campaign is highlighted in the SNAP-Ed Strategies and Interventions: An Obesity Prevention Toolkit for States as a recommended social media/marketing strategy.
The social marketing campaign started in June, 2014 and will continue through January, 2015. The campaign targets low-income areas in the Charleston-Huntington corridor and surrounding counties with billboard, radio and digital marketing. In addition to social marketing, WVU Extension faculty and health educators with the family nutrition program have integrated Rethink Your Drink messages into community demonstrations at fairs, 4-H camps and other community events across the state.
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